NMT Spark Loyalty Program

NMT Spark Loyalty Program

Branding | 2016

The goal is to create a loyalty program that rewards guest for seeing movies at a fictional theatre called National Movie Theatres. We created Spark program which contains a series of branding outcomes including launch event, mobile app, social media subscriptions, concession packaging and so on. 

* Team Project with Jon Darby, Victor Tatum and Cam Goins. Major roles are branding, graphic design and UI/UX.

 

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Facebook, Nike & Coca-cola Jazz Campaign

Facebook, Nike & Coca-cola Jazz Campaign

Branding | 2017

Facebook invites Nike and Coca-cola to create a campaign that celebrates the freedom of speech. It should tell a story through streets of America as well as be inspired by a historic moment. We chose Jazz to inspire the whole campaign. Final deliverables includes packaging design, website, mobile, video and installations.

* Team Project with Justin Lesniak and Victor Tatum. Major roles are branding, graphic design and UI/UX.

 

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Coca-cola Embrace

Coca-cola Embrace

Branding | 2016

Coca-Cola is looking for a new branding solution that relates to a public tension. The Embrace campaign includes billboards, mobile, website, launch event and packaging.

* Team project with Michael Edward, Brittane Thames, Daniela Rodriguez. Major roles are branding and graphic design.

 

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Style Blender

Style Blender

UI | 2016

Style Blender is an app that actually helps users to figure out daily style and keeps records of their closet items for them to browse. The “blend” function allows users to swap items until they get the perfect look.

 

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Earth Poker

Earth Poker

UX | 2016

This game aims to educate people especially kids during the game time. It will be same amount and form as traditional poker. But all the cards will be elements from nature like water, fire, rock, salt and etc. Every player will have the same amount of the cards and play one card each time in turns. When playing the card, people need to figure out which one is stronger than the other. The stronger card wins a weaker card. And the cards can be combined or doubled for stronger power. Whoever holds more cards wins.Style Blender is an app that actually helps users to figure out daily style and keeps records of their closet items for them to browse. The “blend” function allows users to swap items until they get the perfect look.

 

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An's Chinese Cuisine

An's Chinese Cuisine

Identity Design | 2015

The project aims to brand a fictional restaurant for film director Ang Lee. The goal is to design a revolutionary brand that differs from the current Chinese restaurants’ image in US. The identity design includes logo design, menu design, package design and signage design.

 

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Spanx

Spanx

Logo Design | 2016

Spanx is looking for a new logo for their company and products. It’s a two-day team challenge including company tour, brand introduction, ideation and execution.

* Team work with Victor Tatum and Nan Wei

 

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The Fresh Market

The Fresh Market

Identity Design | 2015

This is a rebranding project includes logo design, stationaries, packaging and a logo formation flash movie for future motion ads or web promotion use.

 

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Type Specimen Book

Type Specimen Book

Graphic Design | 2015

12-page specimen book of ITC Lubalin Graph Std and Memphis LT Std

 

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